Know and Love",
installation, Art-Moscow Fair, Central House of Artists, Moscow
In the project "They Know and Love" as in a number
of previous projects ESCAPE works with the theme of advertising
in an ironic aspect. As it is known, the most part of created advertising
is aimed at "special audience", a particular, as a rule
"average" and sometimes mythic client.
ESCAPE program placed 5 banners in different parts of the exhibition
hall during the Fair "Art - Moscow 2002". The information
contained in banners was aimed at a very limited group of people.
Texts presented separately on the banners together contained a message
which a spectator could perceive only after having seen all the
banners i.e. after walking around the whole exhibition hall. Four
banners contained the names of famous Moscow critics - Ekaterina
Degot, Alexander Panov, Andrey Kovalev and Nikolai Molok. The fifth
banner had an inscription "They Know and Love".